Why rich people give (2004)
Based on interviews with 100 wealthy people, this is the first major UK study of the rich and their charitable giving patterns. The book explores their motivations for giving, for not giving, what fundraising methods work for them, how they decide the level of their giving, and why they give in the first place. “Essential reading for fundraisers, charity chief executives and anyone with an interest in charitable giving by the UK’s leading expert on major gift fundraising” (Professional Fundraising).
“Everyone who seeks partnerships with the wealthy and wishes to see a strengthening of their commitment…should read this book.”
Lord Joel Joffe
This book is now out of print, however research has been updated – please visit the Richer Lives – why rich people give page.